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Explore the fundamentals of brand management, including its definition, key principles, strategies, and benefits. Learn how effective brand management can enhance your business’s reputation and success. Brand management involves overseeing all aspects of a brand, from product development and marketing to advertising and public relations. Its primary goal is to create and maintain a strong, positive reputation for a brand, which can lead to increased sales and market share. By effectively managing a brand, companies can craft a unique identity for their products or services, fostering customer loyalty and creating emotional connections.