Minnoco logo design in Minnesota for the Independent Oil Company
Minnoco, short for Minnesota Independent Oil Company, is a pioneering fuel brand dedicated to empowering independent retailers across Minnesota. Launched by members of the Minnesota Service Station & Convenience Store Association (MSSA), Minnoco offers a range of renewable fuel options alongside traditional fuels, fostering local entrepreneurship and competition against larger chain brands. With a strong commitment to sustainability and community engagement, Minnoco not only provides high-quality fuels but also educates consumers on the benefits of renewable energy. This article explores Minnoco’s vision, its community impact, and the innovative design journey behind its branding, highlighting its role in paving the way for a greener future in Minnesota.